The world fashion industry has been revolving around New York, Milan and Paris as its main centers. Even though many designers from across the globe have succeeded in getting a certain level of attention at fashion weeks conducted yearly at these fashion hotspots, the monopoly of rich fashion still remains in the hands of the Westerners.But however, the growing fashion industries from Asia and other parts of the globe have not stopped from trying to get there. In which India’s emerging presence in the World fashion Weeks are notable.
From Sarees to Kurtis, the traditional fashion industry in the country has been providing us with varieties of fashion concepts for around hundreds of years. In India Bollywood films has also played a vital part in making us aware of varieties of vibrant colors and patterns of traditional Indian costumes. Women wearing stylish mix n’ match dresses will definitely get attention.
However, the Indian fashion industry still has to go a little further to book their seat in the world fashion industry.
The existing Challenges:
Making decisions regarding whether to keep the marketing to the domestic market or to expand the industry’s reach onto the international field. But this might not be as easy as it seems to be.
With a population that ranks among the highest in the world, there is no shortage of clients and customers to peddle fashionable goods to. There is a consistent market for the local industry’s high-end fashion designers.
Most of the revenue generated by Indian fashion designers during Indian Fashion Week is estimated to have come from local buyers and customers and to some extent in the nearby Middle East too, who are also familiar with the traditional Indian fashion.
Since traditional Indian fashion is famous for being anything but plain, it has long been associated with luxury, craftsmanship, and creativity in the West. Those in the known are also perfectly aware that Indian designers are among the best in the world, what with their attention to detail and their ability to come up with daring patterns in bold colors.
How are we making differences?
The biggest issues that the Indian designers seem to struggle within the sale and exporting of their brands is that lot of Westerners are unaware or not familiar with the Indian clothing.
To take India’s fashion industry global, a great deal of strategic planning is needed, one that will enable the Indian fashion industry to still take care of its most viable local clients while extending its reach beyond its geographical borders.
And yet, with a world that is increasingly hungry for a previously unexplored market, the future of the Indian fashion industry will have a bright future with no doubt.

Arun David